It's a great tool for marketers since everyone has to have a registered profile and everyone has to be online.Īccording to Nilsson these online-only functions will benefit the community, and the tie-in with other Xbox One features will make it worthwhile. ![]() Always-on also controls how companies like Electronic Arts can monitor and directly gauge the demographic of their titles – what their ages are, how long they play, how much DLC they buy, etc., etc., etc. If you get too attached to a really fun game and refuse to get the sequel or upgrade, the servers can be shutdown on the old game to help migrate those players over to the newer one. ![]() ![]() Of course, the whole point of always-on is so that the publisher can control the end-user experience.
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